Body, Self and I

A discourse-through-design project explores how media might affect individuals’ body perception and purchase intentions. It examines the complex interplay between how we behave, how we see our bodies, what we buy for our bodies, and what thoughts and emotions we hold about them. 
In a world characterized by an image-driven culture and an ever-evolving definition of beauty, the concept of body image has risen to the forefront of societal discussions. It seems that our perceptions of our physical selves extend beyond what we see in the mirror and deeply affect the core of our being. Users on social media platforms such as Instagram and TikTok share and are exposed to highly edited and idealized images. This has created a world where beauty standards are set by filters and digital enhancements, often leading to an unrealistic perception of reality. However, the impact of social media doesn’t stop here; the intensity of ever-changing trends and the prevalence of sponsored content can lead those already concerned about their bodies to believe that the advertised products are the solutions they seek. What’s even more troubling is that while the popularity of these products rapidly fades away, these short-term trends push people to shop even more, often beyond their actual needs. As part of this master’s project, a written thesis with a quantitative survey, a 2D animated film, and an interactive exhibition were prepared. The exhibition aimed to provide visitors with a comprehensive view of the creative journey behind Body, self and I. I displayed a variety of materials that were created throughout the process, including short GIFs, info cards, character development sketches, the storyboard, script, animation film, and a personal mini poem. In addition, I designed an interactive board that allowed participants to engage more personally with the work. They were invited to write short letters to their own bodies, encouraging reflection on their relationship with their physical selves. To offer a glimpse into the emotional experience of body dissatisfaction, I wrote a short poem that reflects its personal nature. Through this, I aimed to invite exhibition participants relate to the broader themes of the project while sharing my own inner dialogue. The poem is designed as an inward spiral, symbolizing a journey of self-reflection, and was laser-cut onto black vinyl with a diameter of 120 cm.